{"title":"Briefs","description":"\u003cp data-start=\"29\" data-end=\"239\"\u003eDiscover Lou Lilly briefs, designed for everyday comfort with a soft, flattering fit. Crafted from breathable, lightweight fabrics, these essentials feel smooth on the skin and move effortlessly with your body.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"488\"\u003eThe comfortable brief design offers the perfect balance of coverage and softness, while the seamless finish creates a smooth look under any outfit. From everyday basics to refined essentials, each style is made for all-day wearability and comfort.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"586\"\u003eSoft, timeless and easy to wear, Lou Lilly briefs are designed to become your everyday favorite.\u003c\/p\u003e","products":[{"product_id":"essentials-brief-white","title":"Brief White","description":"\u003cp data-start=\"5755\" data-end=\"5938\"\u003eThe Brief from the Essentials Collection in White is a clean and timeless essential that combines comfort, style and durability. The crisp white tone creates a fresh and minimal look.\u003c\/p\u003e\n\u003cp data-start=\"5940\" data-end=\"6086\"\u003eThis seamless brief is made using Santoni circular knitting technology, ensuring a smooth, seam-free design that remains invisible under clothing.\u003c\/p\u003e\n\u003cp data-start=\"6088\" data-end=\"6222\"\u003eThe soft, breathable and stretchy fabric provides a second skin fit that adapts naturally to your body, offering comfort all day long.\u003c\/p\u003e\n\u003cp data-start=\"6224\" data-end=\"6341\"\u003eWith its sustainable production method, this brief is designed with both comfort and environmental awareness in mind.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831474618711,"sku":"E-0009-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831474651479,"sku":"E-0010-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746631020887,"sku":"E-0190-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-3782-bewerkt_1fc28e88-0af9-435d-84d3-fec4676c933.jpg?v=1777884531"},{"product_id":"essentials-brief-dark-blue","title":"Brief Dark blue","description":"\u003cp data-start=\"4964\" data-end=\"5176\"\u003eThe Brief from the Essentials Collection in Dark Blue is a modern essential that combines comfort, style and durability with a refined touch. The deep navy tone adds a subtle elegance to your lingerie collection.\u003c\/p\u003e\n\u003cp data-start=\"5178\" data-end=\"5332\"\u003eThis seamless brief is knitted using Santoni circular knitting technology, resulting in a smooth, seam-free construction that feels soft against the skin.\u003c\/p\u003e\n\u003cp data-start=\"5334\" data-end=\"5451\"\u003eThe breathable and elastic fabric creates a comfortable second skin fit that moves with your body throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"5453\" data-end=\"5566\"\u003eProduced with minimal waste, this brief offers both comfort and a more sustainable approach to everyday lingerie.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831474913623,"sku":"E-0011-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831474946391,"sku":"E-0012-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746638491991,"sku":"E-0191-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-3657-bewerkt_6169b285-bc99-45a5-aaae-f4924da386cf.jpg?v=1773374581"},{"product_id":"essentials-brief-beige","title":"Brief Beige","description":"\u003cp data-start=\"4205\" data-end=\"4424\"\u003eThe Brief from the Essentials Collection in Beige is a refined essential that combines comfort, style and durability with a natural, understated look. The soft beige tone blends effortlessly with your skin and wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"4426\" data-end=\"4552\"\u003eThis seamless brief is crafted using Santoni circular knitting technology, ensuring a smooth and invisible fit under clothing.\u003c\/p\u003e\n\u003cp data-start=\"4554\" data-end=\"4674\"\u003eThe breathable, soft and elastic fabric feels like a second skin and adapts comfortably to your body throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"4676\" data-end=\"4776\"\u003eDesigned with a sustainable production process, this brief is both comfortable and consciously made.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831475142999,"sku":"E-0013-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831475175767,"sku":"E-0014-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746641211735,"sku":"E-0192-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-3942-bewerkt_6b25fe4c-d4f4-495a-a9a1-14ffa73320f.jpg?v=1777884482"},{"product_id":"essentials-brief-black","title":"Brief Black","description":"\u003cp data-start=\"3450\" data-end=\"3644\"\u003eThe Brief from the Essentials Collection in Black is a timeless lingerie staple that combines comfort, style and durability. The classic black shade makes it an essential piece for any wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"3646\" data-end=\"3792\"\u003eThis seamless brief is made using Santoni circular knitting technology, creating a smooth, seam-free finish that remains invisible under clothing.\u003c\/p\u003e\n\u003cp data-start=\"3794\" data-end=\"3923\"\u003eThe soft, breathable and elastic fabric provides a second skin fit that moves naturally with your body, ensuring all-day comfort.\u003c\/p\u003e\n\u003cp data-start=\"3925\" data-end=\"4025\"\u003eProduced using a sustainable method, this brief is designed with both comfort and longevity in mind.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831476027735,"sku":"E-0015-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831476060503,"sku":"E-0016-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746643505495,"sku":"E-0193-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-6223-bewerkt_0d7bbc28-e5fa-4d98-8144-9662ff5aa70.jpg?v=1777884429"},{"product_id":"essentials-brief-brown","title":"Brief Brown","description":"\u003cp data-start=\"2656\" data-end=\"2851\"\u003eThe Brief from the Essentials Collection in Brown is a warm and versatile essential that combines comfort, style and durability. The earthy tone adds a natural elegance to your lingerie wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"2853\" data-end=\"3014\"\u003eThis seamless brief is knitted using Santoni circular knitting technology, ensuring a smooth, seam-free construction that feels soft and comfortable on the skin.\u003c\/p\u003e\n\u003cp data-start=\"3016\" data-end=\"3151\"\u003eThe breathable and stretchy fabric creates a second skin fit that follows your body effortlessly, providing comfort throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"3153\" data-end=\"3268\"\u003eThanks to its sustainable production process, this brief is created with minimal waste for a more conscious choice.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831476093271,"sku":"E-0017-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831476126039,"sku":"E-0018-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746650255703,"sku":"E-0194-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-3407-bewerkt_2a27920f-fb7d-4963-b7c9-fe0e6497fae.jpg?v=1777884391"},{"product_id":"essentials-brief-matcha","title":"Brief Matcha","description":"\u003cp data-start=\"1892\" data-end=\"2076\"\u003eThe Brief from the Essentials Collection in Matcha offers a refined take on everyday lingerie, balancing comfort, style and durability. The muted matcha tone adds a soft, modern touch.\u003c\/p\u003e\n\u003cp data-start=\"2078\" data-end=\"2225\"\u003eThis seamless brief is made using Santoni circular knitting technology, resulting in a fully seamless design that provides a smooth, invisible fit.\u003c\/p\u003e\n\u003cp data-start=\"2227\" data-end=\"2385\"\u003eThe breathable, elastic fabric feels soft against the skin and delivers a comfortable second skin experience. It adapts easily to your body for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"2387\" data-end=\"2477\"\u003eProduced with minimal waste, this brief combines comfort with a more sustainable approach.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831476224343,"sku":"E-0019-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831476257111,"sku":"E-0020-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746653073751,"sku":"E-0195-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-6852-bewerkt_f3042d73-8002-42ef-85d6-c75639a6121.jpg?v=1777884339"},{"product_id":"essentials-brief-green","title":"Brief Green","description":"\u003cp data-start=\"1112\" data-end=\"1302\"\u003eThe Brief from the Essentials Collection in Green is a modern essential that combines comfort, style and durability. The green tone adds a fresh and natural feel to your lingerie collection.\u003c\/p\u003e\n\u003cp data-start=\"1304\" data-end=\"1453\"\u003eThis seamless brief is crafted using Santoni circular knitting technology, creating a smooth, seam-free finish that remains invisible under clothing.\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1585\"\u003eThe soft, breathable and elastic fabric adapts to your body and provides a second skin fit that moves with you throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1707\"\u003eMade with a sustainable production method, this brief is designed with both comfort and environmental awareness in mind.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831476322647,"sku":"E-0021-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831476355415,"sku":"E-0022-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746654548311,"sku":"E-0196-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-6187-bewerkt_469c1163-4805-4bd8-9d5b-f76ccf9b2a3.jpg?v=1777884293"},{"product_id":"essentials-brief-pink","title":"Brief Pink","description":"\u003cp data-start=\"220\" data-end=\"431\"\u003eThe Brief from the Essentials Collection in Pink is a timeless lingerie essential that brings together comfort, style and durability. The soft pink tone adds a delicate, feminine touch to your everyday wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"433\" data-end=\"609\"\u003eThis seamless brief is knitted using innovative Santoni circular knitting technology, ensuring a completely seamless construction for a smooth and invisible fit under clothing.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"791\"\u003eThe breathable, soft and stretchy fabric follows your body naturally and feels like a second skin. Designed for all-day comfort, it moves effortlessly with you without restriction.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"915\"\u003eProduced using a sustainable, waste-free method, this brief offers both comfort and a more conscious approach to lingerie.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1071\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831476683095,"sku":"E-0023-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831476715863,"sku":"E-0024-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746657038679,"sku":"E-0197-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-6803-bewerkt_aabad028-88d5-47e9-8735-52d584dfbfd.jpg?v=1777884248"},{"product_id":"essentials-brief-red","title":"Brief Red","description":"\u003cp data-start=\"256\" data-end=\"515\"\u003eThe Brief from the Essentials Collection in Red is a refined essential that combines comfort, style and durability in one seamless design. The bold red tone adds a confident, feminine touch, making it a standout piece within your everyday lingerie collection.\u003c\/p\u003e\n\u003cp data-start=\"517\" data-end=\"697\"\u003eThis seamless brief is knitted using innovative Santoni circular knitting technology, meaning it is fully seamless and designed to provide a smooth, invisible fit under any outfit.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"912\"\u003eThe soft, breathable and elastic fabric moves effortlessly with your body and offers a true second skin feel. It adapts naturally to your shape, ensuring comfort throughout the day without pressure or restriction.\u003c\/p\u003e\n\u003cp data-start=\"914\" data-end=\"1054\"\u003eProduced using a sustainable, waste-free method, this brief is not only designed for comfort but also created with care for the environment.\u003c\/p\u003e\n\u003cp data-start=\"1056\" data-end=\"1140\"\u003eA modern lingerie essential that blends softness, functionality and effortless wear.\u003c\/p\u003e\n\u003cp data-end=\"676\" data-start=\"341\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831477272919,"sku":"E-0025-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831477305687,"sku":"E-0026-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746659234135,"sku":"E-0198-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/LouLilly-2898-bewerkt_b50074d3-3078-4419-9c25-b18770e6c15.jpg?v=1777884185"},{"product_id":"essentials-brief-bordeaux","title":"Brief Bordeaux","description":"\u003cp data-start=\"257\" data-end=\"525\"\u003eThe Brief from the Essentials Collection in Bordeaux is the ultimate example of basic lingerie that perfectly combines comfort, style and durability. The rich bordeaux tone adds a warm, refined touch, making it a timeless addition to your everyday lingerie collection.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"719\"\u003eThis seamless brief is knitted using innovative Santoni circular knitting technology, meaning it is completely seamless and designed to create a smooth, invisible fit, ideal under any outfit.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"915\"\u003eThe soft, breathable and stretchy fabric moves naturally with your body and feels like a true second skin. Designed for all-day comfort, it adapts effortlessly to your shape without restriction.\u003c\/p\u003e\n\u003cp data-start=\"917\" data-end=\"1077\"\u003eThanks to its sustainable production process, each piece is created with minimal waste, making this brief not only comfortable, but also a more conscious choice.\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1160\"\u003eA seamless essential designed for softness, comfort and effortless everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1220\"\u003e✔️ Seamless \u0026amp; stretchy\u003cbr\u003e✔️ Soft, breathable, and hygienic\u003cbr\u003e✔️ Sustainably produced with zero waste\u003cbr\u003e✔️ Comfortable for everyday wear, for every body type\u003c\/p\u003e","brand":"Lou Lilly","offers":[{"title":"S\/M","offer_id":51831478583639,"sku":"E-0027-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"L\/XL","offer_id":51831478616407,"sku":"E-0028-W","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"XXL\/XXXL","offer_id":52746662150487,"sku":"E-0199-W","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/files\/Naamloos-1-03.jpg?v=1777884092"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1350\/0503\/collections\/LouLilly-6852-bewerkt_f3042d73-8002-42ef-85d6-c75639a6121.jpg?v=1777981519","url":"https:\/\/www.lou-lilly.com\/collections\/basic-briefs.oembed","provider":"Lou Lilly","version":"1.0","type":"link"}